Rejecting Jogging

As soon as i saw this ad, i thought that this was the most random topic i had ever come across. I mean really who pays attention to who finds more dead bodies, jogger or runners. The things that stood out to me the most about this poster was the worn down shoes, that seemed like someone had gone running through the mud with them. I do run, and i try to do it on a regular basis, but i never looked at running in such a way. I do know for a fact that if i happen to be a jogger this advertisement would really piss me off. I believe that everyone should have a right to choose what they want to do with out being judged on it. Some people might not be able to run due to some kind of handicap, or age. This advertisement makes runners out to be strong and brave, but not only this it tries to make the reader feel as if running is a civic duty. The advertisement deals with such a serious issue such as murder, and the fact that their pretty much saying that if you run you might be able to find a dead body really irritates me. It also tries to tie in many television programs, by saying that in these programs dead bodies are found by runners. They are trying to promote civil duty and personal health, but i think by trying to do this they are making a lot of people angry by demoting and it might also hurt many people that do not run. 

I most definitely think that Mr. Izumi does alienate joggers. This doesn't help the people who see this advertisement and at the same time he's not helping himself advertise his products. He's not only making joggers angry but he has crossed the line to the point where most runners wouldn't want to be associated with his products. 

This advertisement appeals mostly to pathos, by making anyone who jogs feel less of themselves. In the website it goes more into detail and degrades joggers even more by saying such things as Darwin was a runner. 

If i had a magazine i would definitely choose the Reebok advertisement and not only because Reebok's a well known brand. I choose the Reebok advertisement because it doesn't hurt people, it promotes people to be happy with who they are, and that there is nothing wrong with being a jogger. I would also not want to be associated with a ad campaign that demotes people. If i chose Izumi campaign for my magazine it will give me very bad publicity. So in order to look out for my own success i would choose the Reebok advertisement. 

Americas Army

Americas Army is a very realistic game that is geared towards wide range of gamers and potential soldiers. It is an a action game which seems to be very realistic and gives the gamers an in debt experience of being a soldier. The site is done very well, and is very easy to navigate. The creators have the obvious army theme but what is very different is the fact that this site combines the game and the army into one. The site seems like propaganda. The layout of the site is not complex at all it is very easy to navigate and to understand. The site also has pictures of real soldiers and the animated video game soldier, almost as if to draw a bridge between the two, which to me seems like it is implying that the gamers could easily be soldiers as well. The home page of the site is  a  great source of information, not only about the game but also about the players and their statistics. I believe the intended audience targeted start from the early teen males. It appeals to this audience with the gaming concept, which gets the youngsters interested and then follows into the real life aspect of the game that could drive the games to becoming future soldiers. 

I do agree with Navy veteran Boyle. I believe that the involvement the army has with this game and the way it is created shows that they are trying to reach a younger audience. Also by reaching this audience through the game they are getting their gamers interested in the army and all the aspects of it. I think this game is also a way of portraying the way in Iraq, as the whole game is based on the war on terror. A friend of mine said, "No game can show people what we went through in Iraq," but he also appreciated that there is an effort made to sow a younger audience how much of a sacrifice the soldiers have made. 

I don't believe that violence in video games necessarily promote violence in teens, but i do admit that their are rare cases in which it might. I think that a properly matured teenager would know the difference between shooting a terrorist in a game and shooting a man on the street just for wearing a turban. I believe that games such as this one really help teens to see the realities of war in a way that would make sense for them, and in a way in which they are interested in learning more. To be honest I would rather learn about something through a video game rather than by listening to the news.